Branding With Printful In 2023, Personalize Your Orders

The swish of a brushstroke, the pop of a bright color, the swirls and shapes that come together to create something extraordinary – these are the elements that make up branding.

Branding With Printful is an essential part of any business’s success, but it can be hard to know where to start when you’re just starting out.

With Printful suite of print-on-demand services, you can easily take your label to the next level with ease.

Let me show you how to bring your vision to life through symbolic custom packaging and more!


  • Branding with Printful opens doors for businesses seeking to establish a distinct identity. This dynamic process involves creating a visual language that resonates with the target audience.
  • Through customized designs, sellers utilizing Printful can infuse their products with unique branding elements.
  • By emphasizing consistent branding across various products, businesses can enhance brand recognition and foster customer loyalty.
  • Leveraging Printful capabilities empowers sellers to build a cohesive brand narrative, making their products instantly recognizable and appealing in the competitive market.

Branding with Printful for your Printful store

In the world of ecommerce platforms, first impressions for living products are paramount, and packaging plays a crucial role in leaving a lasting mark on customers. While functional, a plain poly mailer might get the job done, but the real magic happens when you introduce branding with Printful into the equation to make your products really shine.

If you’re interested, this article will guide you through the process of setting up all-over print, direct-to-garment custom packaging with embroidery, glossary, eco-friendly, dtg products to your store through Printful® inc facility at North Carolina 28273 11025 Westlake dr.

Branding with Printful for your Printful store

The Value of Custom Packaging:

Custom packaging goes beyond merely protecting the product; it adds intrinsic value to your Printful products and showcase your brand in the eyes of your customers. Transforming the unboxing experience, it can make your brand feel luxurious and, in some cases, even garner additional exposure when customers share their orders on social media.

How Printful Can Help:

Printful allows you to integrate unique packaging seamlessly into your print-on-demand and warehouse product orders. By ordering unique packaging from a supplier and sending it to the fulfillment centers, you can stock your unique packaging on your online store. When a customer makes a purchase, Printful uses your packaging to pack the ordered product, enhancing the overall brand experience. 

As a online business store owner, through Printful Academy you can learn to utilize their profit calculator, tech accessories, graphic design maker for product photography, get marketing tips, how to gain story customers sustainability, get insight into the production process, access their new product catalog and more.

Limitations and Options:

It’s essential to note that, currently, unique packaging is primarily applicable to single-product orders, with some exceptions for specific accessories and products in the home and living section. These certain print-on-demand products require specific boxes to maintain their quality during shipping:

  • Drink ware
  • Jewlery and keychains
  • Stationery and stickers
  • Structured hats
  • Wall arts

Shipping label is available for storage and fulfillment depending on which facility of their in-house facilities all over the world that offering warehousing, except for partner facilities and facilities in Australia and Japan, as well as backup facilities.

Using Private Label: 

To incorporate custom printing and have the option to add your logo into your Printful t shirts and ensure it’s immediately visible to the world, there are some considerations. A small packaging fee per fulfill and ship along with a monthly storage cost, both detailed on Printful’s custom packaging landing page. It’s crucial to ensure that your packaging aligns with acceptable content and warehousing guidelines.

Your brand is unique, and so should be its packaging when selling on Pinterest, Etsy, Adobe, Bella, TikTok or any related service. Whether you opt for vibrant colors, chic designs, or environmentally friendly materials, packaging is an asset that allows you to express your brand identity.

If you’re ready to take your brand to the next level, this article will guide you through the process of setting up and utilizing unique packaging with Printful.

Set Up Custom Packaging with Printful

Printful offers the option to create packaging for your order fulfilled in that facility, allowing you to add a personalized touch to your brand. By setting up packaging, you can provide a unique and memorable unboxing experience for your customers.

Printful approach to e-commerce makes it easy for you to customize your packaging with your own logo, branding, and designs, making it easy to create a cohesive and professional look for your products. 

Set Up Custom Packaging with Printful

Part One: Submitting Packaging

We’ll take you through a journey to set up your packaging on Printful:

  1. Begin by accessing your Printful Dashboard and clicking on “Warehouse.” Within the Warehouse section, select “New item” and opt for “Packaging.” Here, you can upload a visually representative image of your packaging and input essential details such as its title and type. 
  2. Precision is key when providing measurements for a single package, both in its storing and unfolded condition.
  3. These measurements, along with the maximum outside dimensions from your packaging supplier, are crucial for accurate calculations.
  4. Following this, specify the product categories that you wish to be packed with your packaging. It’s essential to note that the packaging status will initially be marked as inactive until Printful reviews and approves it.
  5. To initiate the review process, click “Add packaging,” submitting your packaging details for their consideration.

Optimal mailer packaging sizes for Printful products are as follows:

  • Size XS: 10 × 7 in. (26 18 cm) – Ideal for baby bodysuits, beanies, bibs, bucket hats, face masks, kids t-shirts, phone cases, socks, swimwear, underwear, youth leggings, and youth swimwear.
  • Size S: 14 × 10 in. (35 25 cm) – Suitable for aprons, drawstring bags, dresses, fanny packs, flip flops, kid jackets, kids long sleeve t-shirts, leggings, pillowcases, shirts, kid sweatshirts jackets, tops, shorts, tote bags, towels, and youth joggers.
  • Size M: 17 × 13 in. (43 32 cm) – Recommended for blankets, hoodies, jackets, sportswear, sweatshirts bottoms swimwear, laptop cases, vests bottoms robes vests men’s hoodies, and sweatpants.
  • Size L: 22 × 18 in. (55 45 cm) – Designed for backpacks and bean bag covers.
  • Size XL: 30 × 22 in. (77 55 cm) – Perfect for duffle bags and pillows.

This step-by-step approach ensures that your packaging aligns seamlessly with requirements and is set up for efficient integration into your order fulfillment process once approved.

Part Two: Getting the Approval

Upon approval, you will be promptly notified either through your Printful Dashboard or via email. This notification signals that your packaging has met their standards and is ready for the next phase of the process.

Now, it’s time to prepare for shipping your packaging to their fulfillment centers. This step is crucial in ensuring that your packaging is readily available for use in fulfilling orders and enhancing the overall presentation of your products.

As you plan the shipment, consider the location of your primary customer base and strategically distribute your packaging to fulfillment centers that align with your shipping preferences and order distribution.

Part Three: Submitting a Shipment of Your Packaging

  • Navigate to your Printful Dashboard and access the Warehouse section. Within the Warehouse, proceed to the Shipments tab and initiate the creation of a new shipment. Add the designated items, specifying quantities, and select the preferred fulfillment center where the shipment will be directed.
  • At this stage, decide on your preferred shipping method—whether through a carrier or self-drop-off.
  • Download, print, and securely attach packaging add on the outside labels to each box within the shipment. Thoroughly review the details and submit the shipment for processing.
  • As you prepare to send out the shipment, ensure compliance with customs regulations, particularly for international shipments, by guaranteeing that all customs fees are cleared in advance.
  • Following the successful submission of your shipment, anticipate receiving confirmation from Printful upon the receipt and proper stocking of your packaging.
  • Once this confirmation is received, you can start reaping the benefits of incorporating unique packaging into your single-product orders, enhancing the overall branding and presentation of your items.

Explore Custom Branding Options

Your brand is the essence that attracts and retains customers, embodying your company’s reputation, values, and voice. Printful ensures that your brand takes center stage by adopting a white-label drop shipping approach, eliminating any mention of Printful in the customer’s purchasing journey. This strategy enhances the potential for succeeding in online sales with Printful, building lasting customer relationships and securing repeat orders.

Explore Custom Branding Options

To amplify your brand, Printful provides various customization options:

  1. Include a Custom Packing Slip Message (Free): Enhance the unboxing by adding a personal touch to the packing slip, whether it’s a simple thank-you note, a discount code, a fitting joke, or an encouraging quote.
  2. Customize Your Order Tracking Page (Free): Tailor the order tracking page to align seamlessly with your store’s branding. Incorporate your logo, contact details, social media handles, and links to reinforce the connection with your brand.
  3. Use Printful Return Address (Free): While their address is automatically listed as the return address, your company name takes the spotlight. This ensures a seamless shipping and return process, maintaining the illusion that orders are directly from you.
  4. Print Inside or Outside Labels on Your Apparel ($2.49/€2.20 per shirt): Utilize tear-away labels to print custom ones directly on the garment, reinforcing brand consistency. Choose between inside or outside labels to add a unique touch to your products.
  5. Customize Your Orders with Packaging Inserts ($0.50/pack-in + minimum $25 monthly storage fee): Add custom branded inserts like flyers, business cards, or stickers to your packages for a better experience. You have creative freedom, and they offers the option to order postcards and stickers directly.
  6. Stock and Use Your Own Unique Packaging ($0.50 picking fee + minimum $25 monthly storage fee): Elevate your brand by designing unique packaging. Once approved by Printful, send it to their fulfillment centers, and they’ll use it for order fulfillment. Specific guidelines must be met, ensuring a seamless integration of your packaging into the shipping process.

By incorporating these customization options, you can create a cohesive and memorable brand experience for your customers, fostering loyalty and repeat business.

Tips to Improve Your Brand Recognition

Elevating the prominence of your brand is of utmost importance, and to assist you in achieving this goal seamlessly, Printful provides five simple yet effective strategies to enhance its visibility and create loyal customers.

  1. Free Logo on Packages: Easily upload your black and white logo or social links, and we’ll include it on every package at no cost.
  2. Branded Inside Labels: Utilize tear-away labels on select T-shirts for a branded inside label, marking your shirts as uniquely yours.
  3. Print on Non-Removable Tag Shirts: Choose shirts without removable tags and print your logo on the outside, ensuring your brand stands out wherever the garment goes.
  4. Branded Packaging: Your company name graces the package, ensuring a unique touch, with our return address for efficient issue resolution. Alternatively, use your own address.
  5. Custom Pack ins: Send us your brand pack-ins like product care instructions, mini billboard, business cards, stickers, or flyers for storage, and we’ll insert them into each package and customer gets them.

These are not mandatory to add since there’s no mandatory info to add and to include, but you’ll see that’ll make your products fashion brand more visable.

Frequently Asked Questions

It typically takes a few days to get my customized items. However, the exact time depends on the item and the order size.

Like a finely-tuned machine, Printful’s minimum order quantity varies by product. Generally, the lowest is one item – so you can get started with custom branding right away!

Printful offers a variety of materials for branding items, including fabric, paper, plastic, metal and more. I’m experienced with selecting the right material for each project.

Yes, Printful offers design services to create custom branded items. With my expertise and experience, I can help you craft a perfect product that stands out with alliteration and accuracy.

Yes, Printful offers discounts for larger orders of branded items. Bulk purchases can result in significant savings off the regular price.


Personalized product branding via Printful can take your store to the next stratosphere! With print-on-demand options and custom packaging, you can stand out from the competition like never before.

You’ll not only be able to showcase your label in a unique way, but you’ll also have the assurance of knowing you’re working with a company that is knowledgeable, proficient, and experienced.

It’s an investment that will pay off exponentially!

If you have any questions or would like to read more about unbiased Printful feedback, or how to know ways for running a print on demand business, Kindly drop them at to get help. We’re happy to accompany all of you anytime you need.

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